Some 85 million women in the United States are mothers. Moms tend to be significantly more worried about climate change than the general public, but they aren’t confident about their knowledge of the science—or of what they can do to protect their children and grandchildren. Who better to reach those women than other moms?
That’s the thinking behind Science Moms, a nonpartisan group recently started by six accomplished climate scientists who are also mothers. They partnered with Potential Energy, a nonprofit coalition of marketing and media experts, to launch a $10 million campaign that is using a website and both digital and television ads to provide moms with climate information relevant to their lives.
Katharine Hayhoe, an atmospheric scientist who is a professor at Texas Tech University and co-directs the university’s Climate Center, is one of the founding mothers of Science Moms. In a short conversation with her, I asked about her new group and what moms can do about climate change.
Read the full interview here.